Skip to main content

The 5 S's


If you are only starting out your journey of creating a marketing a plan, it might get a little confusing in terms of what system is the best to use and work by. Today, we will be talking about The 5 S's, developed by Dave Chaffey and it is a simple, easy to use method to plan your digital marketing strategy. Over the years we have seen various different models with the same principle, such as SWOT, SOSTACT or 7P's of the Marketing Mix. Today, lets take a closer look at the 5Ss.

This framework is an extremely useful tool to ensure your digital marketing strategy is maximised for success, so it is useful to know the ins and outs of what you should be measuring your strategy against. (Prideaux, 2020)



SELL | SERVE | SPEAK | SAVE | SIZZLE

The main reason to create a digital marketing plan is to sell! The goal is growth, if your organisations goal is to sell a subscription then we need to keep that as our point of reference in tracking if our digital marketing activities are successful or not.

Then we have speak - This is all about the brand, and I don't mean your logo or trademark but the personality of the business. How you communicate and how you are perceived.

Serve - Add value to the online journey - through your website and social media platforms, make sure the content is up to date and relevant.


Save - this can be made simple with offers, promotions and benefits of shopping online, it also relates to the impact on the business internally, what can be made more efficient by the use of digital? is there something that could maybe save time and money?


Sizzle - This means creating an effective and engaging experience online for your audience who are satisfied and go on to recommend you, which is vital in growing and sustaining your business.



So in short, in a very highly digitized world, it is more important than ever to create new innovative ideas and strategies for your business that will help you achieve your goals. By taking these steps into consideration you will be able to enhance your online brand presence whilst also creating more leads. Win-Win!


Prideaux, J., 2020. Implementing The 5Ss Into Your Digital Strategy. [online] My Social Agency. Available at: https://www.mysocialagency.com/implementing-5s-digital-marketing-strategy/
NetXtra. 2020. 5Ss Of Digital Marketing | Netxtra. [online] Available at: <https://www.netxtra.net/insights/5ss-of-digital-marketing>





























Comments

Post a Comment

Popular posts from this blog

S.O.S.T.A.C Marketing Model

This is a model that offers you and the client a logical order for tackling your plan and allows you to critically assess the process. It is a very popular tool to a lot of marketeers and was created by PR Smith. Michelle's report in Jellies and Jaffas was very interesting to read, although I will admit it was a little frustrating to get to the end for her to say she thinks the model will not work for this type of business. Maybe this should have been disclosed in the beginning, however, it is a great example of how you can implement each section of the model and create a very detailed roadmap for the business. The SOSTAC methodology creates the perfect outline for a marketing plan. Michelle clearly details where Jellies and Jaffas efforts are best placed, she clearly defined their market positioning and highlighted what would need to be done to stand out from competitors. She also highlighted the importance of monitoring their online performance so that it a...
Post a Comment
Read more
Blogging in 2020 Before Facebook, Instagram, LinkedIn, Snapchat (the list goes on!), there were blogs. So it has been around for quite some time now albeit it has changed shape many times, it's core fundamentals have always been the same. From product reviews, travel guides, recipe collections and all these niche blogs all find dedicated audiences who are looking for detailed and on going content, it gives businesses the opportunity to build a knowledge base and is becoming much more important to them as it's not just used as an 'online diary' any more - it can be a very important (and successful) marketing tool. If you are a business trying to increase website traffic, having a blog is an excellent way to do so. It will give an exceptional boost to your SEO. Remember, keep the blog consistent and with relevant content and it becomes one of the best inexpensive marketing tools for you. Have you ever heard of the phrase - Content is King? Well it...
4 comments
Read more

Marketing Persona's

What is a User Persona? A persona is a fictional, yet realistic, description of a typical or target user of the product. A persona is an archetype instead of an actual living human, but personas should be described as if they were real people. – Aurora Harley Understanding your audience is fundamental when it comes to creating content that will generate a reaction. Learning their motivations and requirements helps in building user-centric products. You might think it's as simple as to just know what the user needs (wishful thinking), but unfortunately it's not and it's important to make sure to conduct thorough user research to reap the full benefit. As business owners or marketers, we must take the time to figure out what our audience wants to hear, not just what we want to say. So, what exactly is a Persona you ask? Simply put - it's fictional characters created to represented different aspects of your users such as their needs, goals and behaviours that m...
4 comments
Read more