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Using Ads as a channel in a Digital Marketing Strategy



In this blog post we are going to discuss Ads in your digital marketing strategy. There is many different avenues when it come to advertising online, so, I am going to just talk about what I have chosen to use in my current position.

We incorporate Facebook Ads and Google Ads.

Firstly, set a budget so you always know what you have to work within, it can be easy to get lost and want to spend more.

Facebook Ads

The key benefit with advertising on this particular social media platform is the ability to target your audience with precision demographics. Below is a recent campaign I created and it's results




The total budget for this advert was €50, with this particular campaign it had a reach of 17,596 and a total of 538 link clicks resulting in only €0.09 cost per link click, this performed much better to a previous ad I ran which let me see what kind of content worked better for that particular target audience.

You also can see insights such as the age range and locations from where your audience are which is great data to have and keep track of the most popular areas that is showing the most interest.

Also - if you have a website you can a Facebook Pixel which will allow you to retarget anyone that seemed to be interested or visited your website.




Google Ads

This is a great way of getting targeted web traffic from the search engines to reach the audience that is searching for products/services that you offer.
We use PPC (pay-per-click) which means we only pay when a user clicks on your ad, you still control your budget - don't worry! You set a daily/weekly budget and Google will use accordingly. The advert will appear in the search results at the top of the page where it will state that it is an ad - unlike when it shows up for organic SEO.

Advertisement costs and results depend on the how much competition there is for the keywords you are bidding on, the click-through rates of your advertisements and their relevance to the advertised website landing page. (Online Advertising | Digital Marketing, 2020)

Check out a recent campaign I ran with Google Ads and how one of those looks, also a summary of how successful it is.



Here is a graph for the month of May - I don't know about you but I love a graph to put things into perspective and it allows you to have a good overview of the month.






Traditional advertising procedure is too long and consumes much time. But in online advertising the moment you start your ad campaign, you start receiving qualified leads. This allows you to reach your goals quickly. Online advertising is of utmost importance for almost every business. If you haven’t started advertising online then you should be considering it in the near future. (Lath, 2020)











Digital Marketing. 2020. Online Advertising | Digital Marketing. [online] Available at: <https://www.digitalmarketing.ie/digital-marketing-advertising/online-advertising/>


Lath, A., 2020. The Importance Of Online Advertising. [online] Bbntimes.com. Available at: https://www.bbntimes.com/companies/the-importance-of-online-advertising

































Comments

  1. AnonymousJune 20, 2020 at 5:45 AM

    Great idea talking about the budgets Shannen! Interesting idea to use Facebook ads and show their metrics!

    ReplyDelete

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