Google Analytics - Shannen Guinan 10548615

Today we will be having a closer look at google analytics, we have discussed the metrics in a previous post and now we will have a look at some of the results from this blog.

Because this blog was never promoted outside of our class then the users will not be high, here being 20. A good thing to see is the Avg Session Duration, here you can see it is 1 minute and 26 seconds which is good - this means the audience is spending time reading the posts as they would only be in or around that length. The bounce rate is 53% which isn't too bad, the average bounce rate in general is between 41-55%. (Peyton, 2020)

This is definitely something I would like to improve on, after a while you will begin to learn more about your audience and what content they like the most, by keeping track of this you can then generate the content that you know they will want to read and hopefully bring down that bounce rate. This is why having analytics is so important, you get to learn your audiences behaviours and turn that into something.


Audience Location

We don't have a lot of data to go by but here we can see that Ireland is the dominant location, which was expected, but interesting to also have the Netherlands and Poland up there too. If I was promoting this blog I would always check the locations and be up to date with where it is most popular as this gives you a better idea on where to target. Also, if you had a lot of people coming from different locations it could be worth looking into getting it translated, this is something to keep an eye on and why I would recommend doing a monthly report so you can see any trends and keep on top of them.

Traffic Report

This allows us to see where are traffic is coming from, as expected here we have Referral (DBS portal) and Social (blogger). We can see that more came of DBS website than straight from the blogger website. This is a very important metric to track as it gives you an insight on areas where you can focus more on. For example, if you have platforms Facebook, Twitter and LinkedIn, if Facebook has a much higher traffic income then this might be an area to put more of a focus on, this could mean doing an ad or Google might be showing up higher than them all, if so great! (your SEO must be rocking) if Google is rather low then maybe this will tell you to have a look at your content and maybe make it more search engine friendly.

Behaviour

Here we can see which blog posts were the most popular, as I spoke about already, this allows you to see what works and what doesn't. At the top here as expected, the homepage would have the most views, but just below it 'Blogging in 2020' seems to really hit it off with the audience compared to the 'Paid and Earned Channels' post that wasn't so popular.

After checking this, I would try to curate some more similar content to the blogging in 2020, and come back after maybe a month or 2 and see if the views are rising.
I always tell myself not to worry if a post did not do as well as you might of thought because it's always a lesson, it's important to take risks because it might just do better than anything previous.






Taking all this data on board, my next steps would be:

Increase Traffic - I would do this by sharing to my relevant social media platforms, build backlinks, share to reputable sites i.e Mix which is a becoming a very popular platform for sharing blog posts or Medium, targeted PPC advertising.
Improve Brand Message - remove inconsistent communications, harness it's USP's and simplify the message. Keep the posts regular and consistent.



Decrease Bounce Rate - Create interesting content that keeps them entertained, included a video/images.


Improve the User Experience - Create a more user friendly website that's more aesthetic and simple to navigate.