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Paid and Earned Channels









In this blog post we are going to speak about the different types of media - Earned, Owned & Paid. If you have been privy to the digital world then these are probably buzzwords you've heard thrown around, if not, don't worry! We will have a brief introduction to each one here!

First of all lets do a simple break down;

Earned Media - Sharing, Mentions, Reposts, Reviews
Paid Media - PPC, Display Ads, Retargeting, Paid Influencers, Paid Content Promotion, Social Media
Owned Media - Website, Mobile site, Blog site, Social Media Channels


Each one will prove to be an important part of your strategy and all contribute to its success. Lets dig a bit deeper into each one.

Earned Media


This is where building brand reputation plays it's part! Reviews and recommendations all plays its part, as well as shares and mentions on social media. But one if the biggest factors in earned media is a strong position in organic rankings on the search engines! 
Having great content with specific keywords will hopefully land you on the first page leading to higher engagement and shares.

Owned Media

The main example here would be a website along with social media platforms, these all allow you to extend your brand presence and create more brand awareness. Social media usually being the first to guide them to your website. This is any avenue that you can control and own. It's very important to keep on top of your owned media's maintenance.


Paid Media


What it says on the tin. Promoting content online is a way to drive earned media, you can do so through all social media platforms, Facebook Ads being a very popular and useful channel while also giving you very useful insights. Another way is google ads - I briefly spoke about these in a previous post, I personally use PPC and find it to be a very integral part to my current strategy.


Each one plays a very important part and each has its own role, bring them together and incidentally strengthen your digital marketing strategy.



Factor, P., Organically, A. and Success, M., 2020. Paid Media, Earned Media, Owned Media | Titan Growth. [online] Titan Growth. Available at: <https://www.titangrowth.com/what-is-earned-owned-paid-media-the-difference-explained/> [Accessed 19 June 2020].

Comments

  1. AnonymousJune 20, 2020 at 5:45 AM

    Great breakdown Shannen, as you said, it's what it says on the tin!

    ReplyDelete

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