This is a model that offers you and the client a logical order for tackling your plan and allows you to critically assess the process. It is a very popular tool to a lot of marketeers and was created by PR Smith.
Michelle's report in Jellies and Jaffas was very interesting to read, although I will admit it was a little frustrating to get to the end for her to say she thinks the model will not work for this type of business.
Maybe this should have been disclosed in the beginning, however, it is a great example of how you can implement each section of the model and create a very detailed roadmap for the business.
Michelle's report in Jellies and Jaffas was very interesting to read, although I will admit it was a little frustrating to get to the end for her to say she thinks the model will not work for this type of business.
Maybe this should have been disclosed in the beginning, however, it is a great example of how you can implement each section of the model and create a very detailed roadmap for the business.
The SOSTAC methodology creates the perfect outline for a marketing plan.
Michelle clearly details where Jellies and Jaffas efforts are best placed, she clearly defined their market positioning and highlighted what would need to be done to stand out from competitors.
She also highlighted the importance of monitoring their online performance so that it allows them to score current data against KPI's that are set. This is so important as it will basically tell you what works and what doesn't and where you can put more focus into.
Overall I thought Michelle's approach was great and I thoroughly enjoyed reading her thoughts on it, although there might be one or two things I would change but that's for another day!
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