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What Metrics Should We Measure For Success in Google Analytics?



Lets take a step into the world that is Google Analytics. You could build a great website but if you are not tracking it then you are going to lose out and not reach the potential you can.
Google Analytics allows you to see many aspects of data to help you on your journey to improving your website and creating a more user friendly experience.

So what metrics should we be measuring for success?

I would suggest the following; Pageviews, Goal Conversion Rate, Returning Visitors and Bounce Rate, would be a big indicator of the success of pages on your website.

Pageviews will allow you to see how many times it has been viewed and what post/pages are your most popular and the bounce rate will measure how long it took them to bounce off the page - if this is a high percentage then the page isn't doing what you want it to do. Average time on page tells you whether people are actually reading your website.
Returning Visitors tells you who is coming back to your website which is interesting as it means you are doing something right! If they are enjoying your content they will be more likely to recommend it to others.
Make sure to enter your goals and Google will tell you the percentage of people who took that action.

Tracking these metrics will reveal the content that is attracting and engaging your visitors and helping you to make more informed data-driven decisions.
Let your visitors tell you the content they want to see through Google Analytics and focusing on these metrics will certainly send you in the right direction.

Remember, don't get disheartened if you see something is not performing well, it's important to experiment and see what works and what doesn't


Comments

  1. LaraPicturesJune 15, 2020 at 10:25 AM

    hey Shannen, indeed, good examples of pages: "I would suggest the following; Pageviews, Goal Conversion Rate, Returning Visitors and Bounce Rate, would be a big indicator of the success of pages on your website" !

    ReplyDelete
  2. AnonymousJune 21, 2020 at 12:22 PM

    I agree with the metrics used here Shannen, nice clear data to get that way!

    ReplyDelete

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