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Inbound VS Outbound Marketing



Marketing has changed quite a bit over the last few years and there has been a shift towards a more focused campaign with inbound marketing, stepping away from what would be known as the traditional way with outbound marketing.

This is mainly due to how technology has changed the way people obtain information and has forced marketing to undergo a massive transformation. We have entered an age of inbound marketing that is driven by the internet and social media passing out the likes of television and radio advertising.

We will discuss the differences below;

Outbound could be anything from cold calls, door-to-door sales, trade shows - a more hands on approach where as inbound is strategy whereby you create content to share via a website, social media platforms etc, to help build brand awareness.

Both have their pro's and con's, these days you can easily skip TV adverts and the majority of people now have access to the news from the internet, so less and less people see print advertising in newspapers anymore. But online banner ads can be blocked by ad blockers, email marketing either ends up in spam or only a small percentage opens it.

Simply put, outbound marketing uses push tactics while inbound marketing uses pull tactics. The key difference is communication, inbound makes it much easier to build a relationship with your audience and allows them to engage with the brand.

Techniques to use for inbound marketing - SEO 'Search Engine Optimization', content creation, social media, PPC, emails.

According to HubSpot's report in 2013 - 79% of companies that have a blog reported positive ROI and 77% of businesses that market directly to consumers have acquired a customer with Facebook.(Lockwood, 2020)

Lockwood, M., 2013. The Ultimate Resource For 2013 Inbound Marketing Stats And Charts [Slideshare]. [online] Blog.hubspot.com. Available at: https://blog.hubspot.com/marketing/2013-inbound-marketing-stats-charts

SEOPressor - Best SEO Wordpress Plugin. 2020. Inbound Vs Outbound Marketing – Which Is More Effective?. [online] Available at: https://seopressor.com/blog/inbound-vs-outbound-marketing-more-effective/

Halligan, B., 2019. Inbound Marketing Vs. Outbound Marketing. [online] Blog.hubspot.com. Available at: <https://blog.hubspot.com/blog/tabid/6307/bid/2989/inbound-marketing-vs-outbound-marketing.aspx>

Comments

  1. AnonymousJune 21, 2020 at 12:06 PM

    I read the same Hubspot report, very interesting to see!

    ReplyDelete

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