What is a User Persona?
A persona is a fictional, yet realistic, description of a typical or target user of the product. A persona is an archetype instead of an actual living human, but personas should be described as if they were real people. –Aurora Harley
Understanding your audience is fundamental when it comes to creating content that will generate a reaction. Learning their motivations and requirements helps in building user-centric products.
You might think it's as simple as to just know what the user needs (wishful thinking), but unfortunately it's not and it's important to make sure to conduct thorough user research to reap the full benefit.
Understanding your audience is fundamental when it comes to creating content that will generate a reaction. Learning their motivations and requirements helps in building user-centric products.
You might think it's as simple as to just know what the user needs (wishful thinking), but unfortunately it's not and it's important to make sure to conduct thorough user research to reap the full benefit.
As business owners or marketers, we must take the time to figure out what our audience wants to hear, not just what we want to say.
So, what exactly is a Persona you ask?
Simply put - it's fictional characters created to represented different aspects of your users such as their needs, goals and behaviours that might use your site. It helps conceptualise what that person would want/need in real life.
These days digital marketing has sky rocketed and it can be quite difficult not to get lost in between everything and everyone else online. So how do you make yourself stand out and increase your exposure?
If you can personalise your message and create a better user experience then you can improve on the rate of conversion simply by being able to communicate effectively and deliver relevant information at the most opportune time.
Wondering where to start?
Gather information from CRM if your business uses one, Google Analytics is a great resource, social media insights and surveys.
It's important to be able to create them out of actual, relevant data so that it can be of most benefit to you.
It can be a teething process and might seem tempting to skip in the strategy process, however, personas are a foundational and strategic tool in making decisions that will affect your growth and brand.
So, what exactly is a Persona you ask?
Simply put - it's fictional characters created to represented different aspects of your users such as their needs, goals and behaviours that might use your site. It helps conceptualise what that person would want/need in real life.
These days digital marketing has sky rocketed and it can be quite difficult not to get lost in between everything and everyone else online. So how do you make yourself stand out and increase your exposure?
If you can personalise your message and create a better user experience then you can improve on the rate of conversion simply by being able to communicate effectively and deliver relevant information at the most opportune time.
Wondering where to start?
Gather information from CRM if your business uses one, Google Analytics is a great resource, social media insights and surveys.
It's important to be able to create them out of actual, relevant data so that it can be of most benefit to you.
It can be a teething process and might seem tempting to skip in the strategy process, however, personas are a foundational and strategic tool in making decisions that will affect your growth and brand.
References;
Toogood, S., 2020. Personas : What Are They And Why Are They Important?. [online] Media Evolution. Available at: <https://www.mediaevolution.agency/personas-why-are-they-important/> [Accessed 23 March 2020].
Toogood, S., 2020. Personas : What Are They And Why Are They Important?. [online] Media Evolution. Available at: <https://www.mediaevolution.agency/personas-why-are-they-important/> [Accessed 23 March 2020].
Hello Shannen, very good and well structured points :) Also I like the graphic view.
ReplyDeleteThanks for sharing this content, Shannen! the points that you addressed are essential for those who are trying to create personas for a business
ReplyDeleteGreat use of examples Shannen, love the layout too!
ReplyDeleteNice breakdown of the personas!
ReplyDelete