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Blogging in 2020


Before Facebook, Instagram, LinkedIn, Snapchat (the list goes on!), there were blogs. So it has been around for quite some time now albeit it has changed shape many times, it's core fundamentals have always been the same.

From product reviews, travel guides, recipe collections and all these niche blogs all find dedicated audiences who are looking for detailed and on going content, it gives businesses the opportunity to build a knowledge base and is becoming much more important to them as it's not just used as an 'online diary' any more - it can be a very important (and successful) marketing tool.




If you are a business trying to increase website traffic, having a blog is an excellent way to do so. It will give an exceptional boost to your SEO. Remember, keep the blog consistent and with relevant content and it becomes one of the best inexpensive marketing tools for you.

Have you ever heard of the phrase - Content is King?
Well it's true! and this is because of the frequent changes in Google's ranking algorithm. And in 2020 this is just going to become more relevant. You have to think quality over quantity!

So although blogging has changed quite a bit over the years, it is still very much relevant in 2020!
1. It's great for SEO
2. It can empower your social media
3. it stands as a pillar for developing your brand.

HubSpot even did a huge case study on this where they found that updating their content with conversion optimization best-practices, higher word counts, and keyword-based revisions made their organic traffic skyrocket:

Taking the time to update your old content is a no-brainer, but many brands have let it slide for years. If that describes you, 2020 is the year it should change. (Zalewski, 2020)

References;
Zalewski, P., 2020. The Latest Blogging Trends: How To Create A Strong 2020 Strategy | Verblio. [online] Verblio. Available at: <https://www.verblio.com/blog/2020-blogging-trend-strategy> [Accessed 16 March 2020].



Comments

  1. Lucas FinelliMarch 16, 2020 at 5:24 AM

    Very interesting, Shannen! We can’t predict everything that will change in the next years when we talk about marketing content, but we can take a look at what’s happening today and use it to better understand the change that is ahead of us.

    ReplyDelete
    Replies
    1. AnonymousMarch 16, 2020 at 9:49 AM

      I agree with you, Lucas and great work here Shannen! The use of charts and referencing really shows the impact!

      Delete
  2. danieldbsblogMarch 16, 2020 at 9:39 AM

    Some really good points in here, Shannen!

    ReplyDelete
  3. LaraPicturesMarch 16, 2020 at 1:01 PM

    Very detailed topic description, I am impressed :)

    ReplyDelete

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