What is a User Persona? A persona is a fictional, yet realistic, description of a typical or target user of the product. A persona is an archetype instead of an actual living human, but personas should be described as if they were real people. – Aurora Harley Understanding your audience is fundamental when it comes to creating content that will generate a reaction. Learning their motivations and requirements helps in building user-centric products. You might think it's as simple as to just know what the user needs (wishful thinking), but unfortunately it's not and it's important to make sure to conduct thorough user research to reap the full benefit. As business owners or marketers, we must take the time to figure out what our audience wants to hear, not just what we want to say. So, what exactly is a Persona you ask? Simply put - it's fictional characters created to represented different aspects of your users such as their needs, goals and behaviours that m...