Shannen's Blog

Lets take a step into the world that is Google Analytics. You could build a great website but if you are not tracking it then you are going to lose out and not reach the potential you can. Google Analytics allows you to see many aspects of data to help you on your journey to improving your website and creating a more user friendly experience. So what metrics should we be measuring for success? I would suggest the following; Pageviews, Goal Conversion Rate, Returning Visitors and Bounce Rate, would be a big indicator of the success of pages on your website. Pageviews will allow you to see how many times it has been viewed and what post/pages are your most popular and the bounce rate will measure how long it took them to bounce off the page - if this is a high percentage then the page isn't doing what you want it to do. Average time on page tells you whether people are actually reading your website. Returning Visitors tells you w...

I am sure many of you have heard the term SEO thrown around, what exactly is SEO? How much time have you got? Simply put, Search Engine Optimisation is one of the most important tools to use when you are running a website, as it is vital in helping to rank you better. Or - not rank you at all if you get blacklisted! (but we'll only talk about the good things today!) Google is constantly changing its algorithm and forever making SEO that little bit harder. Back in the day many marketeers tried to 'cheat' the system by overloading its content with a certain keyword, or paying for backlinks that have no merit at all. They no longer work and you can actually be blacklisted for doing such techniques. Today, SEO is a more intelligent discipline. You can certainly boost your SEO without spending a penny, and its actually best this way, there is many things you can do such as On-page optimization, Quality content, Link Building and many other things. S...