Shannen's Blog

''Here is one of the few effective keys to the design problem; the ability of the designer to recognise as many of the constraints as possible; his willingness and enthusiasm for working within these constraints.'' Charles Eames. Never heard of wireframing before? You know the way you get blueprints of your house before it's actually built so you can see how it will look? Well that's essentially what wireframing does for a website! Its simply your blueprints. You may wonder why and if it is really necessary but it's such an important step and important not to skip! If you are the designer you get to show the clients how their website will present, what goes where etc and then they can decide if they like the layout or if they have any changes to make. Rather than just showing them the final product and then they have changes. Plus, it's going to be their website so it's nice for them to be involved in the process and to have a say...

This is a model that offers you and the client a logical order for tackling your plan and allows you to critically assess the process. It is a very popular tool to a lot of marketeers and was created by PR Smith. Michelle's report in Jellies and Jaffas was very interesting to read, although I will admit it was a little frustrating to get to the end for her to say she thinks the model will not work for this type of business. Maybe this should have been disclosed in the beginning, however, it is a great example of how you can implement each section of the model and create a very detailed roadmap for the business. The SOSTAC methodology creates the perfect outline for a marketing plan. Michelle clearly details where Jellies and Jaffas efforts are best placed, she clearly defined their market positioning and highlighted what would need to be done to stand out from competitors. She also highlighted the importance of monitoring their online performance so that it a...